0%

Lifeguard

CTO & Co-Founder

Period: 2015-2023

Now: Lifeguard Health ApS.

Lifeguard

Summary

From 2015-2023, I worked with Health Tech at Lifeguard Health ApS.. In addition to the role of CTO and Co-Founder, I was a designer, UXer, developer, and chief architect of our online health platform – the foundation of the business.

Description

I was the Co-Founder and CTO at Lifeguard Health ApS. My expertise in the field allowed me to lead a team of talented individuals towards the creation of life-saving products.

LifeGuard Health ApS was founded in mid-2016 with the aim of creating a comprehensive and preventive B2B health concept with a holistic focusing on health, well-being, and performance. Our research showed that companies were already offering fitness subscriptions to their employees, but they had not been successful in motivating and retaining employees in a health program.

We recognized the opportunity to combine the best of both worlds: the digital world with the physical coach. By "digitizing the coach", we could deliver a scalable solution where many of the classic coach tasks could be moved into the digital domain.

This allowed us to combine automation principles and gamification known from existing health apps with people, creating results through a personal relationship. In collaboration with Morten Zacho, we developed a "Health Calculator" that could issue a numerical overall value for users' health with the help of onboarding data and ongoing input from both users and digital devices. This health calculation laid the foundation for all healthcare content.

LifeGuard was far more than training; we also offered sleep and stress guidance with podcasts, videos, exercises, and coach dialog. At our peak, we had more than 25 employees, financial backing from the Growth Foundation, and several investors, and were A part of the entrepreneurial environment of Health Tech Hub Copenhagen.

Unfortunately, in December 2023, the company declared itself bankrupt due to financial issues.

My tasks

I played a pivotal role in the development of our innovative healthcare solutions. I had the task of devising and developing our platform. The target group was broad-based based and fitness trackers were in their early infancy. This, and parts of the target group's technical limitations, meant that we had to be creative with our solution.

I had a small scalable team of Romanian and Armenian developers. My task was to scope tasks, develop design and UX, brief the developers on their tasks, and continuously review and evaluate their commits.

This meant 40% development & design, 40% operation & management, and 20% marketing-related tasks - including SoMe and e-mail marketing.

In addition, I was tasked with ensuring that Lifeguard was compliant with Regulation (EU) 2016/679. This meant that we thought personal data protection and privacy into our business processes, value chain, and product life cycle and that we had a technical setup that supported this.

Lifeguard was not the exit I hoped for and in December 2023 we had to declare bankruptcy.

Video

Gallery

Lifeguard

Lifeguard

Lifeguard

Website

thehub.io/startups/lifeguard-health

Skills used

Customers

3,Baagøe Schou,Beck Liner,BHS,Blue Water Shipping,Burnblock,EDC,Formpipe,IVF Tech,JF Data Service,Kerteminde Kommune,Lynddahl A/S,McKinsey,Mekoprint,Oister,Osk Design,Per Aarsleff A/S,Progressive,Salling Group,Scales,Strong Productions,Workday,

Period: 2024-2026

Link: esgrapporter.dk

Now: ESGRapporter ApS.

ESGRapporter

CTO & Co-Founder

TL;DR: In the early summer of 2024, I was approached by three people through a former Lifeguard investor. They were working on the idea behind ESGRapporter but lacked the technical foundation for the project, and I had been recommended for the role. On July 29th 2024, we founded ESGRapporter ApS with the ambition of making ESG reporting more accessible to ordinary businesses and non-specialist users.

The demand for ESG reporting increased significantly due to new EU regulations and a growing focus on documenting companies' environmental, social, and governance efforts. Many businesses suddenly faced extensive reporting requirements without having the internal resources or specialist knowledge needed to handle the process.

In the early summer of 2024, I was approached by three people through a former Lifeguard investor. They were working on the idea behind ESGRapporter but lacked the technical foundation and a profile experienced in digital platforms, UX, and product development. I was recommended for the role, and on July 29th 2024 we founded ESGRapporter ApS.

The market was already filled with solutions focused on data collection, compliance, and enterprise-level reporting. However, we identified a gap: there were very few user-friendly platforms where ordinary companies and non-specialists could create ESG reports themselves without being experts in ESG, legislation, or reporting structures.

The vision behind ESGRapporter was therefore to create an “ESG for dummies” platform — a solution where users could build reports step-by-step through a more intuitive process while also having the ability to present the final report in a visually polished and professional format.

My role covered technical architecture, frontend, backend, UX, design, and product development. At the same time, I worked with structuring the reporting flow, user experience, and automation of parts of the report generation process.

The project drew heavily on the experience I had previously gained from working with complex platforms, onboarding flows, and user-centered digital product development.

Read more about the platform here.

My tasks

My role in ESGRapporter was broad and covered strategy, product development, UX, and the technical implementation of the platform.

I was responsible for the technical architecture as well as frontend and backend development. In addition, I worked with UX, information architecture, and user flows with a focus on making ESG reporting more understandable and accessible for companies without specialized ESG knowledge.

A significant part of the work involved transforming complex reporting requirements and abstract ESG concepts into concrete and user-friendly workflows. This included onboarding flows, dynamic forms, report structures, export functionality, and presentation design.

We used AI to help users formulate and improve descriptive report text based on their own input. The purpose was not to fully automate ESG reporting, but to make the writing process more accessible for users who were not used to writing report content themselves.

The project required both technical understanding, product insight, and the ability to balance compliance, design, usability, and commercial considerations.

Skills used_

Apache/ NGINX Bootstrap CSS/ CSS3 Forge Github HTML/ HTML DOM/ HTML5 InDesign Laravel LinkedIn Marketing Solution MySQL Photoshop PHP REST API SEM+SEO Slack Tailwind CSS Trello Vanilla JS XML ChatGPT OpenAI API

Customers_

North ESG ESG Kontoret

Period: 2024-2026

Link: www.revolvo.dk

Now: Revolvo Aps. + BmyGuest ApS.

Revolvo

Senior Developer

TL;DR: From mid-2024, I worked as a Senior Developer and UI/UX profile at Revolvo ApS. The role was hybrid and divided between Revolvo's own clients and assignments for BmyGuest ApS and IDoMeetings, where I contributed with development, frontend, backend, design sparring, and technical problem solving.

From mid-2024, I worked as a Senior Developer and UI/UX profile at Revolvo ApS. The role was hybrid and divided between Revolvo's own clients and assignments for BmyGuest ApS and IDoMeetings, where I contributed with development, frontend, backend, design sparring, and technical problem solving.

My tasks

I played a pivotal role in the development of our innovative healthcare solutions. I had the task of devising and developing our platform. The target group was broad-based based and fitness trackers were in their early infancy. This, and parts of the target group's technical limitations, meant that we had to be creative with our solution.

I had a small scalable team of Romanian and Armenian developers. My task was to scope tasks, develop design and UX, brief the developers on their tasks, and continuously review and evaluate their commits.

This meant 40% development & design, 40% operation & management, and 20% marketing-related tasks - including SoMe and e-mail marketing.

In addition, I was tasked with ensuring that Lifeguard was compliant with Regulation (EU) 2016/679. This meant that we thought personal data protection and privacy into our business processes, value chain, and product life cycle and that we had a technical setup that supported this.

Lifeguard was not the exit I hoped for and in December 2023 we had to declare bankruptcy.

Skills used_

Adobe Alpine JS Apache/ NGINX Bitbucket Bootstrap C# CSS/ CSS3 ChatGPT Claude DigitalOcean Figma Github HTML/ HTML DOM/ HTML5 InDesign jQuery JSON Magento 2 Microsoft 365 Microsoft Azure MySQL Photoshop PHP REST API Scrum SEM+SEO Slack Trello Umbraco Vanilla JS WordPress XML

Customers_

Egon IDoMeetings BmyGuest ebillet Formula Auto (Demo)

Period: 2015-2023

Link: thehub.io/startups/lifeguard-health

Now: Lifeguard Health ApS.

Lifeguard

CTO & Co-Founder

TL;DR: From 2015-2023, I worked with Health Tech at Lifeguard Health ApS.. In addition to the role of CTO and Co-Founder, I was a designer, UXer, developer, and chief architect of our online health platform – the foundation of the business.

I was the Co-Founder and CTO at Lifeguard Health ApS. My expertise in the field allowed me to lead a team of talented individuals towards the creation of life-saving products.

LifeGuard Health ApS was founded in mid-2016 with the aim of creating a comprehensive and preventive B2B health concept with a holistic focusing on health, well-being, and performance. Our research showed that companies were already offering fitness subscriptions to their employees, but they had not been successful in motivating and retaining employees in a health program.

We recognized the opportunity to combine the best of both worlds: the digital world with the physical coach. By "digitizing the coach", we could deliver a scalable solution where many of the classic coach tasks could be moved into the digital domain.

This allowed us to combine automation principles and gamification known from existing health apps with people, creating results through a personal relationship. In collaboration with Morten Zacho, we developed a "Health Calculator" that could issue a numerical overall value for users' health with the help of onboarding data and ongoing input from both users and digital devices. This health calculation laid the foundation for all healthcare content.

LifeGuard was far more than training; we also offered sleep and stress guidance with podcasts, videos, exercises, and coach dialog. At our peak, we had more than 25 employees, financial backing from the Growth Foundation, and several investors, and were A part of the entrepreneurial environment of Health Tech Hub Copenhagen.

Unfortunately, in December 2023, the company declared itself bankrupt due to financial issues.

My tasks

I played a pivotal role in the development of our innovative healthcare solutions. I had the task of devising and developing our platform. The target group was broad-based based and fitness trackers were in their early infancy. This, and parts of the target group's technical limitations, meant that we had to be creative with our solution.

I had a small scalable team of Romanian and Armenian developers. My task was to scope tasks, develop design and UX, brief the developers on their tasks, and continuously review and evaluate their commits.

This meant 40% development & design, 40% operation & management, and 20% marketing-related tasks - including SoMe and e-mail marketing.

In addition, I was tasked with ensuring that Lifeguard was compliant with Regulation (EU) 2016/679. This meant that we thought personal data protection and privacy into our business processes, value chain, and product life cycle and that we had a technical setup that supported this.

Lifeguard was not the exit I hoped for and in December 2023 we had to declare bankruptcy.

Skills used_

Adobe Android Studio Apache/ NGINX Apple iWork Apple Xcode AppStore BitBucket Bootstrap 3.3.7-5.3.2 CSS/ CSS3 Data compliance (GDPR) + DPO Digital Ocean Final Cut Pro Forge Foto (DSLR) + Billed behandling (RAW) Google Play Console Hubspot HTML/ HTML DOM/ HTML5 Ionic Jira jQuery/ Javascript JSon Laravel LinkedIn Marketing Solution Mailchimp Liquid (Ruby) Meta Business Suite + Manager MySQL Microsoft Azure Microsoft 365 Photoshop React Native Rest API SEM+SEO Sass Shopify Slack Trello Vimeo XML Youtube Vimeo

Customers_

3 Baagøe Schou Beck Liner BHS Blue Water Shipping Burnblock EDC Formpipe IVF Tech JF Data Service Kerteminde Kommune Lynddahl A/S McKinsey Mekoprint Oister Osk Design Per Aarsleff A/S Progressive Salling Group Scales Strong Productions Workday

Period: 2016-2018

Link: www.banditsinc.net/sites/vitalityguard/

Now: FIDIMI

Vitalityguard

CTO & Co-Founder

TL;DR: We set up a joint venture company with Dansk Sundhedssikring. The ambitions were 'huge. But after some time, a disagreement arose about the sales strategy. I had the same role as in Lifeguard but with a larger back-office and a larger development team.

In mid-2016, Lifeguard created a joint venture company in collaboration with Dansk Sundhedssikring. The purpose was to deliver Lifeguard’s services and platform to Dansk Sundhedssikring's customers in a white-label solution called Vitalityguard.

At that time, Dansk Sundhedssikring was new to the market and had experienced potential growth through an aggressive sales strategy. We grew together, and I experienced being given more resources for development. At the same time, we made the back office available, and with all the opportunities this gave us, we were able to focus on core tasks.

This meant that Lifeguard's development and roadmap were transferred to VitalityGuard. I had the task of devising and developing our platform.

Virtually at the same time as the founding of Vitalityguard, Regulation (EU) 2016/679 was adopted, which meant that I had 2 more years, with assistance from the law firm Bech-Bruun, to make Vitalityguard compliant.

My Energy

It didn't take long before we got Maersk on board. Maersk was involved in accelerating our focus on GDPR and security. But it also made great demands on the platform and its use. In reality, this meant that we had a month to live up to and document several security requirements. At the same time, we had to onboard large groups of employees, which required both technology and digital support.

At the same time, we had to expose our health data to a third party (Danica) for early identification of employees with health challenges.

A common communication strategy was drawn up that we called MyEnergy. - See the video below if necessary.

Splitting up

Unfortunately, the collaboration between Lifeguard and Dansk Sundhedssikring was marked by disagreement about the sales strategy. Lifeguard was bootstrapped, which meant that we had to think short-term to a greater extent than Dansk Sundhedssikring. In 2018, Vitalityguard was split into two. An agreement was made on shared source code, and we left the collaboration with a bag of money to continue running Lifeguard.

Skills used_

Adobe Android Studio Apache/ NGINX Apple iWork Apple Xcode AppStore BitBucket Bootstrap 3.3.7-5.3.2 CSS/ CSS3 Data compliance (GDPR) + DPO Digital Ocean Final Cut Pro Forge Foto (DSLR) + Billed behandling (RAW) Google Play Console HTML/ HTML DOM/ HTML5 jQuery/ Javascript JSon Laravel LinkedIn Marketing Solution Mailchimp Meta Business Suite + Manager MySQL Microsoft Azure Microsoft 365 Photoshop Rest API SEM+SEO Sass lack Trello Vimeo XML Youtube Vimeo

Customers_

ALD Automotive Danmark Atea Carl Ras A/S Dansk Sundhedssikring MEC Danmark A/S Mærsk SOSU Nord Spar Nord

Period: 2010-2015

Link: www.charlietango.dk

Honors: Danish Internet Awards 2014

Now: Charlie Tango

ContentCPH

Senior Digital Wizard

TL;DR: I held the position of "Senior Digital Wizard" for 5 years at ContentCPH. I was responsible for the development of digital products including campaign websites, flash banners and Facebook apps.

ContentCPH was a creative agency. But a bit of a bastard - a hybrid between an advertising, media, digital, and activation agency.

ContentCPH has, since 2006, preached that customers should focus more on creating consumer involvement via relevant content. It was about providing new channels for target groups and events.

In 2008, I was recruited as an external Flash programmer and graphic designer. In 2009, our collaboration intensified, and after a year, I ended up as a permanent digital developer with responsibility for developing digital content.

Back in 2010, the use of social media was growing. We had previously (2008) used MySpace to activate the Tiger Beer iPod Battle. But in 2010, Facebook was the one to use. This meant that we largely focused on activation on Facebook. When the TV viewer had seen the latest episode of ”Herre I eget Hus” or ”Masterchef” they were encouraged visit Facebook, where they could interact with the program's content or sign up for a roadshow with, respectively, IKEA, Kvik-køkkener, and others. or compete for participation in next year's Masterchef.

During this period, we also got Hennes and Mauritz on board, and together we ran the 2011–2013 Reboot Camp at the Roskilde Festival.

We had a continuous and successful collaboration with Samsung Denmark. Among other things, we launched a Nik & Jay publication using Facebook. Launches were a bigger success than I first thought, and this meant I had to leave a family event in Tivoli to oversee Nik & Jay's album release - 26 hours earlier than I first thought.

We ran Facebook pages for several high-profile companies, and when the activities were at their peak, we had contact with almost 800,000 Danish Facebook users through 100+ Facebook apps.

My tasks

In the role of ”Senior Digital Wizard”, I had the task of developing digital elements for our brand activations.

This meant:

Development of flash and HTML banners for conventional media platforms
Development of a jpeg or png banner for Facebook
Development of 100+ dynamic Facebook apps (PHP) that allowed users to sign up and interact with the client's content.
Photo documentation of the subsequent live event.
Video editing of content
As well as advice regarding the digital solution.

At the same time, I was able to use my previous experience as a radio operator to live stream Nik & Jay's album release from Medley Studios in Vesterbro (see the case video below).

Skills used_

Adobe Adobe Flash (EOL) Amazon AWS Apache/ NGINX Apple iWork CSS/ CSS3 Final Cut Pro Foto (DSLR) + Billed behandling (RAW) Github HTML/ HTML DOM/ HTML5 jQuery/ Javascript JSon LinkedIn Marketing Solution Mailchimp Meta Business Suite + Manager MySQL Microsoft 365 Photoshop PHP SEM+SEO Wordpress XML Youtube

Customers_

Adius Aller Arla Atbo Atea Dyrehavsbakken Bang & Olufsen Beefeater Call Me Carl Hansen §amp; Søn China China Coca Cola Danske Bank Danske Spil De Gule Sider Deloitte DFDS DBS Ecco Ecolab EDC Elizabeth Arden EnergySport Falck Fitnesss DK Hennes & Mauritz House of Marley IKEA Invision Irma Jameson Whiskey Icopal Irma Knuthenborg Kulturarvsstyrelsen Kvik Køkkener Landbrug & fødevarer Leo Pharma Louis Nielsen Molaart MTV Roskilde Festival Salzburgerland Samsung Scandic SodaStream Soundvenue Sony Spejdersport TDC Toyota Troldekugler Toyota TV3 Unibet Visitdanmark Visit Sweden WoodWood Waoo Yousee X-jewellery Østdansk Tourisme

Period: 2009-2010

Link: Bocca.dk

Honors: CreativeCircle

Now: BOCCA

BOCCA WIRED

Freelance developer

TL;DR: I was an external flash & PHP developer on BOCCA's web projects. This is where we won WIRED's (and my) first Creative Circle for Movia's ”Overraskende hurtigt”.

One of BOCCA's greatest strengths was the ability to tell stories. But back in 2009, the stories had moved over to the web. The solution to this was BOCCA // WIRED.

WIRED was a creative agency with a digital edge. In the two years they existed, they were a significant positive contributor to the BOCCA Group's financial result.

WIRED took home awards from the Creative Circle, the Danish Internet Awards, and the Webby Awards.

But after just 2 years, they were merged with BOCCA Advertising Agency.

In the meantime, I intensified my collaboration with several other advertising agencies, including BBDO, Verk, and ContentCPH.

At the same time, I had a major recurring assignment for GN Netcom//Jabra which required a part of my time. So i moved on and decided to accept the offer of a free desk at ContentCP.

My tasks

I was brought in by Mikkel Hyldenbrandt and Mikkel Würtz as an external Flash and PHP developer for their digital projects. The team consisted of a couple of guys I knew from my time in Republikken (office community).

My task was to take the graphic elements, cut them up in Photoshop, import them into Flash, and transfer them to the digital domain. I also had to try to think SEO into the task, which was a challenge with Flash.

It meant long hours. But there was a strong culture. This is where we won WIRED's (and my) first Creative Circle for Movia's ”Overraskende hurtigt” - see the above film.

Skills used_

Adobe Adobe Flash EOL Apache/ NGINX CSS/ CSS3 Foto (DSLR) + Billed behandling (RAW) HTML/ HTML DOM/ HTML5 jQuery/ Javascript JSon MySQL Photoshop PHP SEM+SEO Wordpress XML Youtube

Customers_

Hjerteforeningen Movia

Period: 2008-2010

Now: Havas Danmark

EuroRSCG

Inhouse Freelance developer

TL;DR: My main tasks were to represent EuroRSCG’s digital department outwardly. In addition, I spent the time preparing online adaptations of existing products; flash banner, online magazines (flash), eCards and html emails.

With over 300 offices in 75 countries, Euro RSCG was a top-five agency worldwide. But in Denmark, they lived a quiet life close to Vibenshus Runddel. As a network agency, they had several clients through their French parent company, including Citroen, Vichy, and L&Oreal. These were supplemented by some local brands, including GN/Jabra, TV3, and Vattenfall.

EuroRSCG was strong on the creative side and solid on advertisements, billboards, and outdoor. However, the customers were increasingly demanding digital formats.

I continuously helped with the production of smaller digital solutions. But as the tasks became more and more complex, I saw the opportunity to strengthen my pipeline. So I left my old desk and got myself a new desk as an in-house freelancer at EuroRSCG helping them with the digital transformation.

My tasks

My main tasks were to represent EuroRSCG’s digital department externally, advise internally regarding digital solutions, and assist in recapturing the digital tasks that had previously gone to competitors due to a lack of web skills in-house.

In addition, I spent the time preparing online adaptations of existing products: flash banners, online magazines (flash), e-cards, and HTML emails.

I was also responsible for creating their website.

Skills used_

Adobe Adobe Flash EOL Apache/ NGINX CSS/ CSS3 Foto (DSLR) + Billed behandling (RAW) HTML/ HTML DOM/ HTML5 Query/ Javascript JSon MySQL Photoshop PHP SEM+SEO Wordpress XML Youtube

Customers_

Citroen Danæg Den Store Bagedag EuroWeb GE Moneybank GN/Jabra Longovital L'oreal TV3 Vichy Vattenfall

Period: 2001-2015 (2026)

Now: Audiotracking v/Paul Nybo Andersen

Bandits Inc.

Sole proprietorship

TL;DR: Bandits Inc. is my own sole proprietorship. I've primarily used my CVR number to deliver services to advertising agencies and companies that had graphic and communicative skills in-house, but lacked a web developer.

Bandits Inc. is my own sole proprietorship.

The company was founded under the name Audiotracking v/Paul Nybo Andersen. As the first part of the name indicates, the CVR number was created at a time when I thought I would make a living by creating and producing music as a freelancer.

But no business strategy is complete without a marketing strategy, and I quickly found out that the things I could develop in a browser to attract customers were in greater demand than the things I could do in front of a DAW program.

I have primarily used my CVR number to sell services to advertising agencies and companies that possessed graphic and communicative skills in-house but lacked a web developer.

In addition, it has been used for salary-dumping work for non-profit organizations, including Ombold and Save the Children.

Skills used_

Adobe Adobe Flash EOL Apache/ NGINX CSS/ CSS3 Foto (DSLR) + Billed behandling (RAW) HTML/ HTML DOM/ HTML5 Query/ Javascript JSon MySQL Photoshop PHP SEM+SEO Wordpress XML Youtube

Customers_

Adeo Boyd DJBFA Formuepartner Foss Louis Nielsen Miljøstyrelsen Hans Tørsleff management systems Hviid photography Lou & Lowe L.O.C. /Virgin Records Mexx Ombold Red Barnet Republikken Restaurant Carlton Roche Rockwoll Royal Society Siebyeparners Symposium on Specific Allergy (SOSA) Tapet Café Tigerbeer Tybjerg Tekst & Foto Vallekilde Højskole