When did Paul Nybo Andersen work at ContentCPH?

Paul Nybo Andersen worked at ContentCPH from 2010-2015 as Senior Digital Wizard.

Which technologies were used at ContentCPH?

Adobe, Adobe Flash (EOL), Amazon AWS, Apache/ NGINX, Apple iWork, CSS/ CSS3, Final Cut Pro, Foto (DSLR) + Billed behandling (RAW), Github, HTML/ HTML DOM/ HTML5, Illustrator, jQuery/ Javascript, JSon, LinkedIn Marketing Solution, Mailchimp, Meta Business Suite + Manager, Microsoft 365, MySQL, Photoshop, PHP, SEM+SEO, WordPress, XML, Youtube

ContentCPH – Digital developer 2010-2015

Name: ContentCPH – video
Uploaded: 2015-01-01T00:00:00+01:00
Duration: 4 min 58 s
Description: I built 60+ Facebook apps in PHP for Samsung, IKEA and H&M. The Nik & Jay campaign for Samsung won Danish Internet Awards 2014.

Senior Digital Wizard

Period: 2010-2015

Now: Charlie Tango

ContentCPH – Digital developer 2010-2015 — ContentCPH

Summary

I built 60+ Facebook apps in PHP for Samsung, IKEA and H&M. The Nik & Jay campaign for Samsung won Danish Internet Awards 2014.

Description

ContentCPH was a creative agency. But a bit of a bastard. A hybrid between an advertising, media, digital and activation agency.

ContentCPH has, since 2006, preached that customers should focus more on creating consumer involvement via relevant content. It was about providing new channels for target groups and events.

In 2008, I was recruited as an external Flash programmer and graphic designer. Through 2008-2009 I freelanced for them, and in 2010 I came on permanently, responsible for the digital content.

We ran Facebook pages for several high-profile companies, and when the activities were at their peak, we had contact with almost 800,000 Danish Facebook users through 60+ Facebook apps – among them Samsung, Sony, IKEA, H&M and TV3.

Social media

Back in 2010, the use of social media was growing. We had previously (2008) used MySpace to activate the Tiger Beer iPod Battle. But in 2010, Facebook was the one to use. We focused on activation and on the second screen – the screen the viewer held while watching TV. When viewers had watched the latest episode of ”Herre i eget Hus” or ”Masterchef”, they were invited over to Facebook, where they could interact with the show’s content, sign up for a roadshow with IKEA or Kvik Køkkener, or compete for a place in next year’s Masterchef.

The same move sat behind DFDS’ reality series on TV3: six episodes from the Oslo ferry, where TV3 followed the crew with no editorial control from the operator, and where social media carried the conversation on afterwards.

Samsung and Nik & Jay

We had a continuous and successful collaboration with Samsung Denmark. Among other things, I built a Facebook app for Samsung's activation of Nik & Jay. The app ran a countdown to the premiere of their new album UNITED: every time someone posted #pæntjatak on Instagram or Twitter, we took a minute off the clock. The audience could pull the release closer simply by making noise for it.

The countdown was eaten faster than expected, and the premiere moved 26 hours forward. I had to leave a family event in Tivoli to run it. That is the kind of miscalculation you want to make: we had counted cautiously, and the audience had not.

The campaign – activating Nik & Jay as ambassadors for the Galaxy S4 – won Danish Internet Awards 2014 in the Social Media category. We built it with Starcom and Universal Music. The jury cited ”an outstanding coordinated effort across multiple social channels” – activating Nik & Jay's fanbase and tying it to Samsung's products at the same time.

A festival camp with hot showers

Alongside this we also got Hennes & Mauritz on board, and from 2011 to 2013 ContentCPH handled the planning and execution of H&M Reboot Camp at Roskilde Festival.

Reboot Camp was a tent camp in support of Fashion Against AIDS: you bought a package with a pitched tent and breakfast, and a pop-up shop on site carried the collection. In 2011 that was 1,600 festival-goers in 800 tents, and the collection was more than 90 percent sold out by Thursday.

The point was that the camp looked nothing like the rest of the festival. Cofoco handled the food together with a sushi restaurant, and Joe & The Juice ran the lounge with food, drinks and entertainment – alcohol included, so for one week the bar was called Joe & the Booze. In the ChaChaCha styling salon professional hairdressers cut the guests’ hair, with the proceeds going to Aidsfonden. And there were hot showers.

It opened the festival to a whole new audience: people who wanted to be part of it, but not part of the mud pit. I have noted since that Roskilde Festival has increasingly built offerings aimed at exactly that segment.

On site I was part of the practical execution and the photo documentation.

My tasks

The title was ”Senior Digital Wizard”, which is the sort of thing an agency invents when the role does not fit a box. In practice I was the one who built what the others had sold.

60+ Facebook apps

The core of the job was Facebook apps in PHP. They look simple from the outside – sign up, upload a photo, enter the competition – but they had to be built again and again, for every campaign, with new rules, new data fields and a new deadline. Over five years it came to 60+.

That forces a kind of discipline. You cannot build 60+ apps from scratch and survive; you have to work out what recurs and build that once. It is the same lesson I later drew on at Lifeguard, when the platform had to carry two identities.

Everything else

Alongside that came flash and HTML banners for conventional media, static banners for Facebook, photo documentation of the live events the campaigns led up to, video editing, and advice whenever a client wanted something that could not be done.